📣 The holly-jolliest celebration of the season is HERE! Pizza with Santa and His Holiday Helpers is TODAY! 🎉 Join us Friday, December 12 from 5–7pm for an evening filled with festive fun and holiday magic! 🍕 Savor delicious pizza, enjoy cheerful holiday activities, and don’t miss your chance to meet Santa himself! 🎅🏼🎄 🎁BUT WAIT THERE'S MORE… Two extra-special helpers will be joining the celebration! They’re bright blue and orange, full of giggles, and always ready for an adventure! 💙🧡🐾 ☃️ The holiday excitement starts TONIGHT at Mr Gattis, don’t miss it!

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✨ Glow from the inside out! ✨ Sip on our Organic Natural Juices—fresh, fruity, and 100% good vibes only! 🌿🥕 Fuel your day the healthy way and let nature do the magic. 💚💦 📍4108 N 10th St, McAllen, TX 🌐 www.foodamed.com 📞 (956) 731-4484 #OrganicJuice #NaturalGoodness #HealthyVibesOnly #JuiceLovers #FoodAMed #DrinkFreshStayFresh #WellnessJourney #HealthyHydration #CleanEating #PlantPowered #JuiceLife #FreshAndFruity #GlowFromWithin #SipSipHooray

🎭💜💛 Let the good times roll at the Golden Age Olympics! 💛💜🎭 This year, we’re bringing the Mardi Gras magic to the games, beads, fun, and friendly competition included! 🎉 Join us for a fantastic lineup of events like: 🎱 Billiards 🎳 Bowling 🎾 Pickleball 🏒 Shuffleboard …and so many more! Get ready to celebrate strength, spirit, and community, Mardi Gras style! 🎭✨

🎭💜💛 Let the good times roll at the Golden Age Olympics! 💛💜🎭 This year, we’re bringing the Mardi Gras magic to the games, beads, fun, and friendly competition included! 🎉 Join us for a fantastic lineup of events like: 🎱 Billiards 🎳 Bowling 🎾 Pickleball 🏒 Shuffleboard …and so many more! Get ready to celebrate strength, spirit, and community, Mardi Gras style! 🎭✨

✨ Wednesday Treat Vibes ✨ Midweek cravings? … we’ve got EVERYTHING you need 😘🍰 🔥 MENU HIGHLIGHTS 🔥 👉 Strawberry Pop-Tarts 🍓✨ 👉 Peppermint Brownies 🎄🤍🍫 📍 McAllen, TX ⏰ Open until 7pm 📞 Call ahead after 5pm to check availability: (956) 627-2420 🍪 COOKIES • Chocolate Chip 🍪 • CC's Favorite ❤️ • Funfetti 🥳 • Strawberry Shortcake 🍓 • Iced Oatmeal ✨ • Chocolate Crinkles ❄️ • Snowballs ⛄️ • Almond Croissant Cookie 🌰 🧁 CUPCAKES • Peppermint 🎄🤍 • Birthday Cake 🎂 • Gingerbread 🎅 • Red Velvet ♥️ • Salted Caramel 🍯 • Sugar Cookie 🤍 • Cocoa Chanel 🖤 • Cherry Cordial 🍒 🍪 MACARONS • Hot Cocoa ☕️🍫 • Gingerbread 🎄 • Cherry Cordial 🍒 • Sugar Cookie 🤍 • Eggnog 🥚✨ • Cookies & Cream 🍪 • Pistachio 💚 • Fruity Pebbles 💖 🍫 BARS & BROWNIES • Layered Brownies 🍫 • Walnut Brownies 🌰 • Cosmic Brownies ✨ • Lemon Bars 🍋 • Cherry Cordial Brownies 🍒 • Peppermint Brownies 🎄 • Turtle Cheesecake Brownies 🐢 • Christmas Tree Brownies 🎄 🥧 POP-TARTS • Strawberry 🍓 • Cookies & Cream Cheesecake 🍪🍰 🎨 DECORATED COOKIES • The Grinch 💚 • Santa 🎅 • Rudolph ❤️🦌 • Mini Packs ❄️ • Gigi Snowflakes ✨ • Gingerbread House 🏠 • Little Debbie Christmas Tree 🎄 🍡 CAKE POPS • Salted Caramel 🍯 • Birthday Cake 🎂 🧊 IN THE FRIDGE • Tiramisu ☕️ • Banana Pudding 🍌 ☕️ DRINKS • Matcha 🍵 • Iced Lattes ☕️ • Fresh Squeezed Lemonades 🍋 • Classic 💛 • Strawberry 🍓 • Raspberry 🍇 🎁 MERINGUES • Christmas Trees 🎄 • Snowmen ⛄️ Midweek magic is ON come treat yourself ✨💗🍪

🎅💌 Letters with Santa at Lark Community Center! 🎄✨ Join us for a magical holiday event where families can: 📮 Write a letter to Santa and drop it in our North Pole Mailbox 🍬 Enjoy sweet holiday treats while you create your wish list 📸 Snap a festive photo with Santa himself! Come make cozy memories and sprinkle a little Christmas magic with us at Lark Community Center! ✨❤️🎅 Register today: mcallenparks.net

🎅💌 Letters with Santa at Lark Community Center! 🎄✨ Join us for a magical holiday event where families can: 📮 Write a letter to Santa and drop it in our North Pole Mailbox 🍬 Enjoy sweet holiday treats while you create your wish list 📸 Snap a festive photo with Santa himself! Come make cozy memories and sprinkle a little Christmas magic with us at Lark Community Center! ✨❤️🎅 Register today: mcallenparks.net

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🍭❤️🤍 Candy Cane Day was sweeter than ever! 🤍❤️🍭 Our seniors at Palm View Community Center showed up in full holiday spirit, rocking their red & white and spreading cheer everywhere they went! 🎄✨ From festive smiles to joyful moments, they truly brought the magic of the season to life. ❤️ Here’s to more days filled with laughter, community, and holiday sparkle!

🍭❤️🤍 Candy Cane Day was sweeter than ever! 🤍❤️🍭 Our seniors at Palm View Community Center showed up in full holiday spirit, rocking their red & white and spreading cheer everywhere they went! 🎄✨ From festive smiles to joyful moments, they truly brought the magic of the season to life. ❤️ Here’s to more days filled with laughter, community, and holiday sparkle!

The happiest nights at South Pole Illuminated are the ones filled with kids laughing, playing, and reaching for the magic in the air ✨ Thanks to Lone Star National Bank, children 12 and under enjoy free admission every Wednesday and Thursday, and there are only two weeks left to take advantage of this holiday gift. Do not miss your chance to bring them and watch their faces light up 🎄. Tickets: bit.ly/SPIFtix ES: Las noches más felices en South Pole Illuminated son aquellas llenas de niños riendo, jugando y buscando la magia en el aire ✨ Gracias a Lone Star National Bank, los niños de 12 años y menores tienen entrada gratis todos los miércoles y jueves, y solo quedan dos semanas para aprovechar este regalo navideño. No pierdas la oportunidad de traerlos y ver cómo se iluminan sus caras 🎄. Boletos: bit.ly/SPIFtix #SouthPoleOfTexas #LonestarNationalBank #kidsfreepromo

This is the hot chocolate everyone is talking about ✨ A swirl of whipped cream, a perfect torch on top, and a little holiday magic in every sip. It is the kind of treat you try once and instantly want a photo or video with 📸. Come taste the moment and make it part of your night ☕️. Tickets: bit.ly/SPIFtix ES: Este es el chocolate caliente del que todos están hablando ✨ Con crema batida, un toque de flama perfecto y un detalle de magia navideña en cada sorbo. Es el tipo de antojo que pruebas una vez y de inmediato quieres una foto o un video 📸. Ven a disfrutarlo y hazlo parte de tu noche ☕️. Boletos: bit.ly/SPIFtix #SouthPoleOfTexas

🎄✨ PAJAMA CHRISTMAS at The Food Park! ✨🎄 Join us for a magical, family-friendly AND pet-friendly holiday celebration under sparkling Christmas lights! 🌟 📅 Friday, December 19 ⏰ 6:00 p.m. – 12:00 a.m. 📍 10 N. Broadway St., McAllen, TX 78501 Get ready for a warm, cozy, joy-packed evening full of Christmas magic! 🎅🎉 🎶 Live Music by Benny & The Katz to keep spirits bright 🍴 Delicious Eats from your favorite local food trucks 🎨 Shop Local with 50+ unique arts & crafts — perfect for last-minute Christmas gifts! 🛍️ 👚 Dress Code: Rock your comfiest Christmas pajamas and show off your festive flair! 📸 Holiday Photo Booth by Ochoa Photo Booth: Snap the perfect family pic and make holiday memories that last! 💚 🎅 Special Treat: Snap a festive photo with Santa himself! 🎅✨ ☕ So grab some hot cocoa, slip into those PJs, and join us for a night of holiday fun at Pajama Christmas at The McAllen Food Park! ❤️💚 It’s going to be a jolly, unforgettable night! ✨ 📞 Call 956-929-7312 for details. #mcallenfoodpark #mcallen #rgv956 #christmasmarket #supportsmallbusinesses #livemusic #mcallenevents #foodtrucks #artsandcrafts #WeekendVibes #exploremcallen #localvibes #musiclovers #goodtimes #mcallentx #foodtruck #rgv

MPL Gaming Club brings adults together for an evening of board games, D&D, Magic the Gathering, and more. The meetup takes place on Tuesday, December 9 from 5:30-8:30PM @ Main Library. Participants are welcome to bring their favorite games or explore new ones while enjoying a relaxed and friendly atmosphere.

✨Send a little holiday magic!✨ Letters with Santa is coming to Lark Community Center! Join us as your child sends their letter straight to the North Pole, and waits for a special personalized reply. 🎄💌📬Stop by December 12th or 13th to make the season extra magical. And don’t forget to snap a photo with Santa himself! 🎅✨Register today: mcallenparks.net

✨Send a little holiday magic!✨ Letters with Santa is coming to Lark Community Center! Join us as your child sends their letter straight to the North Pole, and waits for a special personalized reply. 🎄💌📬Stop by December 12th or 13th to make the season extra magical. And don’t forget to snap a photo with Santa himself! 🎅✨Register today: mcallenparks.net

🎄💥 HOLIDAY SHOWDOWN TONIGHT! Christmas Across America is happening TODAY, and stepping into the spotlight is surprise guest Brandon “Heartbreaker” Figueroa! 🥊✨ Catch all the lights, floats, music & magic tonight at 6PM 🎄 Let’s pack the South Pole of Texas! ❄ #ChristmasAcrossAmerica #McAllenHolidayParade #ChristmasInThePark #BrandonFigueroa

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The 2025 McAllen Holiday Parade, presented by H-E-B and powered by Bert Ogden, is finally here! 🎈 The magic begins TONIGHT at 5:00 PM at McAllen Veterans Memorial Stadium with the Opening Extravaganza inside the stadium featuring fireworks, live music, special performances, and so much more! THEN at 6:00PM, the Parade kicks off with: ✨ Illuminated floats 🎈 Giant spinning character balloons 🌟 Celebrity guests & influencers 🎅 Santa’s official arrival to the South Pole of Texas! 🎟️ Still need tickets? Grab your seat at mcallenholidayparade.com See you under the lights, McAllen! 🌟 #christmasacrossamerica #McAllenHolidayParade #SouthPoleOfTexas

🎉 ALL ABOARD THE POLAR EXPRESS! 🚍❄️ The Polar Express Route will be running TODAY, December 6th, from 12 PM – 12 AM to help you get to the McAllen Holiday Parade with ease! Park at the South Texas College Pecan Campus and enjoy FREE shuttle service every 15 minutes. Skip the traffic, hop on, and ride straight into the holiday magic! 🎄 Tickets are ALMOST GONE! Get your tickets NOW at mcallenholidayparade.com #mcallenholidayparade #SouthPoleofTexas #christmasacrossamerica

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CHRISTMAS IN THE PARK IS OPEN NOW! ✨🎄 The holiday spirit is in full swing, and the festivities are happening ALL DAY at McAllen Veterans Memorial Park, RIGHT NEXT to the Stadium! 📍Location: McAllen Municipal Park, 1921 N. Bicentennial Blvd. 🎡 Enjoy: 🎶 Live music & performances 🎠 Carnival rides & games 🍗 Warm, delicious festival food 🎁 Local vendors & holiday shopping Come early to eat, play, shop, and celebrate the magic of the season with us. Bring the whole family and spend the day celebrating together before the 2025 McAllen Holiday Parade kicks off at 6 PM! Let’s make this the brightest weekend of the year! #christmasacrossamerica #McAllenHolidayParade #southpoleoftexas

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Your Guide to the Magic! ✨🎄 The 2025 McAllen Holiday Parade, presented by H-E-B and powered by Bert Ogden, is HERE and we’ve got your full schedule so you don’t miss a single moment! 📍 Location: McAllen Veterans Memorial Stadium 🎟️ Don’t forget there’s still time to get tickets at mcallenholidayparade.com 🕒 Today’s Lineup Includes: 🎶 Christmas in the Park: open all day with live music, food, and family fun 🚪 Gates Open: 3:30 PM 🎆 Opening Show: 5:00 PM 🎈 Parade Begins: 6:00 PM 💫 Featuring giant character balloons, illuminated floats, celebrity guests, marching bands & Santa himself! Come early. Stay late. And experience the biggest, brightest holiday celebration in Texas! 🌟 #McAllenHolidayParade #christmasacrossamerica #SouthPoleOfTexas

The weekend is here and the magic feels a little stronger at South Pole Illuminated Festival, presented by H-E-B. Families gather under the lights, children smile at every float, and the whole plaza comes alive as the Driscoll Electric Parade moves through the night. ✨ And when the fireworks light up the sky, you can feel the excitement all around. These are the moments we look forward to all year, the ones you share with the people you love. ❤️ Join us this weekend for the parade and fireworks every night. Plan your visit: bit.ly/SPIFtix 🎆 ES: El fin de semana ya llegó y la magia se siente aún más fuerte en South Pole Illuminated Festival, presentado por H-E-B. Las familias se reúnen bajo las luces, los niños sonríen con cada carro alegórico y toda la plaza cobra vida con el Desfile Eléctrico de Driscoll. ✨ Y cuando los fuegos artificiales iluminan el cielo, la emoción se siente en cada rincón. Son momentos que esperamos todo el año, momentos para compartir con quienes más queremos. ❤️ Acompáñanos este fin de semana. Habrá desfile y fuegos artificiales todas las noches. Planea tu visita: bit.ly/SPIFtix 🎆 #SouthPoleOfTexas #DriscollChildrensHospital #DriscollElectricParade

The holiday season feels a little brighter at South Pole Illuminated Festival. From cozy moments by the fire to unforgettable family memories, we love seeing our community come together in celebration. ✨❤️ Plan your visit and enjoy the magic all season long. Tickets at southpoleoftexas.com

🎉 Heads up, Camp McAllen! 🎉 Our hours have changed this week as we gear up for the McAllen Holiday Parade! ⭐️✨Don’t miss out, join us this Saturday, December 6 for a night full of holiday fun! 🎄Enjoy a festive carnival, delicious food vendors, and amazing performers all evening long. 🎪🍿🎶 See you there for the magic! ✨❤️

Hey Book Lovers! Step into a bit of Austen magic at our Jane Austen-themed Vendor Night Market on Friday, December 12, 6-9 PM. Browse local artisans, enjoy literary charm, and say hello to our guest of honor- Mr.Darcy himself! A delightful evening awaits! As Mr. Darcy would say, I bid you adieu until soon. Marty #shoplocal #indiebookstore #mrdarcy #mcallen #rgv

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🎄✨TOMORROW is the big day don’t miss the McAllen Holiday Parade presented by H-E-B & powered by Bert Ogden! Get ready for the brightest parade in Texas, with illuminated floats, giant spinning balloons, award-winning bands, and holiday magic your whole family! 🎅🌟 Mark your calendars, tag your parade crew, and get excited! 🎉🎁 🎟️ Get your tickets now at mcallenholidayparade.com and don’t miss the biggest parade in Texas! 🤩 Catch appearances by: ⭐️ New Parade Host, Michael Irvin ⭐️ Julián Gil ⭐️ Danny Trejo ⭐️ Jake Ferguson of the Dallas Cowboys ⭐️JohnJay and Rich from iHeart Radio! ⭐️ Hanna & Haley Cavinder ⭐️ Raul Brindis ⭐️ Carlos Ruiz ⭐️ And your favorite influencers lighting up the route! #mcallenholidayparade #southpoleoftexas #McAllenEvents #ChristmasInThePark #christmasacrossamerica

Some of the most memorable moments at South Pole Illuminated Festival come from the creativity and imagination behind our illuminated displays. Over the years, Reliant Energy has brought bright, joyful installations that families continue to love and remember. We appreciate their ongoing partnership and the magic they help bring to the community each season. Plan your visit and experience the lights: bit.ly/SPIFtix

🎄✨ Sit, Celebrate, Support! ✨🎄 Reserve your Senior Chairs for the McAllen Holiday Parade and enjoy the best view in town, all while supporting our Senior Living Programs! ❤️ The parade is this Saturday, December 6th, and seats are available at any of our three Community Centers. Don’t miss your chance to be part of the holiday magic! 🎉🪑

We’re proud to celebrate another year of sponsorship with Lone Star National Bank at the McAllen Holiday Parade. The continued support they provide helps bring the magic of Christmas Across America to life for thousands of families across the Rio Grande Valley. 🎄 From illuminated floats to unforgettable moments on the route, lonestarnationalbank shines bright right alongside our community 💙🤍 Thank you, Lone Star National Bank, for helping make the largest illuminated holiday parade in Texas possible! 🌟

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🎄 Know Before You Go to the McAllen Holiday Parade presented by H-E-B & powered by Bert Ogden! Tickets are ALMOST GONE! Get your tickets NOW at mcallenholidayparade.com Before you head into the magic, here’s what you need to know: 🚗 Arrive Early: Give yourself extra time 🎟️ Kids 3 and under enter FREE 📍 Strollers and Pets allowed in Stadium 🧣 Dress Comfortably: Bring layers & comfy shoes 🎁 Bag Policy: ONLY clear bags allowed in stadium ✨ Most important of all enjoy the Magic that the McAllen Holiday Parade Brings! #mcallenholidayparade #SouthPoleofTexas #christmasacrossamerica #McAllenEvents #ChristmasInThePark

A Touch of Frost, presented by Frost Bank makes its triumphant return tomorrow! Join us this Friday, December 5 at 8 PM at the McAllen Performing Arts Center for an evening filled of holiday cheer and timeless melodies. The Valley Symphony Orchestra & Chorale will perform seasonal favorites including The Carousel Waltz, Ave Maria, Let It Snow!, Sleigh Ride, Feliz Navidad, and many more classics to ring in the season. ✨ A Touch of Frost is the perfect way to celebrate the magic of the holidays with friends and family. Don’t wait to buy your tickets - this cherished annual concert always sells out!  🎟️https://www.ticketmaster.com/event/3A00631AD47D4FA5 📅 Friday, December 5, 2025 | 8 PM 📍 McAllen Performing Arts Center

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🎄✨2 DAYS away from the McAllen Holiday Parade presented by H-E-B & powered by Bert Ogden! Get ready for the brightest parade in Texas, with illuminated floats, giant spinning balloons, award-winning bands, and holiday magic your whole family! 🎅🌟 Mark your calendars, tag your parade crew, and get excited! 🎉🎁 🎟️ Get your tickets now at mcallenholidaparade.com and don’t miss the biggest parade in Texas! 🤩 Catch appearances by: ⭐️ New Parade Host, Michael Irvin ⭐️ Julián Gil ⭐️ Danny Trejo ⭐️ Jake Ferguson of the Dallas Cowboys ⭐️JohnJay and Rich from iHeart Radio! ⭐️ Hanna & Haley Cavinder ⭐️ Raul Brindis ⭐️ Carlos Ruiz ⭐️ And your favorite influencers lighting up the route! #mcallenholidayparade #SouthPoleofTexas #ChristmasInThePark #McAllenEvents

✨ Thank you for an unforgettable evening! ✨ We had a wonderful time at the MJAS Reception on November 22 here at IMAS. A huge thank you to all the incredible artists who participated in this year’s exhibition — your creativity and dedication continue to inspire our community. 👏 Congratulations to this year’s winners! Best in Show: “I Spy Chaos” — Johanna Villareal 2nd Place: “Mercedes Stock Show Parade” — David S. Proehl 3rd Place: “Camino no. 1” — Rocio Lopez Honorable Mention: “Turban” — Cesar Hinojosa Honorable Mention: “Arterial Harmony” — Alan Hollander Honorable Mention: “Magic Myron” — Adam Boggs The 5th Annual Members Juried Art Show is supported by Texas Commission on the Arts and National Endowment for the Arts. #IMASmuseum #MJAS #CommunityArt #McAllenEvents #ThankYou #MuseumLife #Congratulations

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✨ Thank you for an unforgettable evening! ✨ We had a wonderful time at the MJAS Reception on November 22 here at IMAS. A huge thank you to all the incredible artists who participated in this year’s exhibition — your creativity and dedication continue to inspire our community. 👏 Congratulations to this year’s winners! Best in Show: “I Spy Chaos” — Johanna Villareal 2nd Place: “Mercedes Stock Show Parade” — David S. Proehl 3rd Place: “Camino no. 1” — Rocio Lopez Honorable Mention: “Turban” — Cesar Hinojosa Honorable Mention: “Arterial Harmony” — Alan Hollander Honorable Mention: “Magic Myron” — Adam Boggs The exhibition is now open, come check it out at IMAS and experience these works in person! 💛 The "5th Annual Members' Juried Art Show" is supported by txcommarts and neaarts. #IMASmuseum #MJAS #CommunityArt #McAllenEvents #ThankYou #MuseumLife #Congratulations

⚡🎄 THANK YOU, RELIANT! Your energy and support help light up the McAllen Holiday Parade every year, literally! 💡 From our dazzling floats to the glow that fills the stadium, your sponsorship keeps the magic shining bright across the South Pole of Texas. We’re so grateful for your continued commitment to powering joy in our community. 💛 #ReliantEnergy #McAllenHolidayParade #SouthPoleofTexas

🎄✨ Holiday fun is loading, Camp McAllen! ✨🎄 Our hours look a little different this week as we get ready for the McAllen Holiday Parade! Camp McAllen may be closing a little early on Saturday, but don’t forget to join us at the parade, it’s going to be HUGE! 🎉 Get ready for live music, a carnival, food vendors, and soooo much more! 🎶🎡🍔 Come out, bring the family, and don’t miss out on all the holiday magic! ❤️🌟

A wonderful update for families enjoying the holiday season at South Pole Illuminated Festival. With support from Lone Star National Bank, children under 6 receive free admission all season, and children 12 and under enjoy free admission on Wednesdays and Thursdays with the purchase of an adult ticket through December 18. A beautiful way to share the arts, lights, and holiday magic with the community. Details: bit.ly/SPIFtix ES: Una excelente noticia para las familias que disfrutan la temporada navideña en South Pole Illuminated Festival. Con el apoyo de Lone Star National Bank, los niños menores de 6 años entran gratis toda la temporada, y los niños de 12 años y menores entran gratis los miércoles y jueves con la compra de un boleto de adulto hasta el 18 de diciembre. Una hermosa oportunidad para compartir el arte, las luces y la magia navideña con la comunidad. Detalles: bit.ly/SPIFtix

🎄 Stay Steps Away from the McAllen Holiday Parade Magic! ✨ The McAllen Holiday Parade is THIS WEEKEND! Get ready to celebrate Christmas Across America at Christmas in the Park, December 4th - 6th. Join us for: 🎶 FREE concerts 🎡 Carnival rides 🎅 Santa’s Christmas Village 🍔 DELICIOUS food & giveaways! The parade, presented by H-E-B & powered by Bert Ogden, is almost here. Tickets are going fast! mcallenholidayparade.com Where to Stay: Make it a perfect weekend by staying at the Embassy Suites McAllen. Located right in the Convention Center district, you’ll be just a short walk from all the holiday action! Enjoy free made-to-order breakfast and our complimentary evening reception before the festivities.

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🎄✨ The holiday magic is coming to McAllen! ✨🎄 – Get ready for festive fun, dazzling lights, delicious food, and entertainment for the whole family! 🎠🍿🎶 – Don’t miss our RIBBON CUTTING to kick off the celebration, happening December 5th! 📍 Location: Municipal Park | 1921 N Bicentennial Blvd, McAllen, TX 🕝 Time: 5:00 PM – 11:00 PM Bring your loved ones, take magical holiday photos, and soak in the Christmas spirit! 🎅📸✨

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🎄✨ WE ARE ONLY 4 days away from the McAllen Holiday Parade presented by H-E-B & powered by Bert Ogden! Get ready for the brightest parade in Texas, with illuminated floats, giant spinning balloons, award-winning bands, and holiday magic your whole family! 🎅🌟 Mark your calendars, tag your parade crew, and get excited! 🎉🎁 🎟️ Get your tickets now at mcallenholidaparade.com and don’t miss the biggest parade in Texas! 🤩 Don't miss appearances by: ⭐️ New Parade Host, Michael Irvin ⭐️ Julián Gil ⭐️ Danny Trejo ⭐️ Jake Ferguson of the Dallas Cowboys ⭐️JohnJay and Rich from iHeart Radio! ⭐️ Hanna & Haley Cavinder ⭐️ Raul Brindis ⭐️ Carlos Ruiz ⭐️ And your favorite influencers lighting up the route! #McAllenHolidayParade #SouthPoleofTexas #christmasacrossamerica #McAllenEvents

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🎄✨ WE ARE ONLY 4 days away from the McAllen Holiday Parade presented by H-E-B & powered by Bert Ogden! Get ready for the brightest parade in Texas, with illuminated floats, giant spinning balloons, award-winning bands, and holiday magic your whole family! 🎅🌟 Mark your calendars, tag your parade crew, and get excited! 🎉🎁 🎟️ Get your tickets now at mcallenholidaparade.com and don’t miss the biggest parade in Texas! 🤩 Don't miss appearances by: ⭐️ New Parade Host, Michael Irvin ⭐️ Julián Gil ⭐️ Danny Trejo ⭐️ Jake Ferguson of the Dallas Cowboys ⭐️JohnJay and Rich from iHeart Radio! ⭐️ Hanna & Haley Cavinder ⭐️ Raul Brindis ⭐️ Carlos Ruiz ⭐️ And your favorite influencers lighting up the route! #McAllenHolidayParade #SouthPoleofTexas #christmasacrossamerica #McAllenEvents

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🎄✨ The countdown is ON! We are just 5 DAYS away from the McAllen Holiday Parade presented by H-E-B & powered by Bert Ogden! Get ready for the brightest parade in Texas, with illuminated floats, giant spinning balloons, award-winning bands, and holiday magic your whole family! 🎅🌟 Mark your calendars, tag your parade crew, and get excited! 🎉🎁 🎟️ Get your tickets now at mcallenholidaparade.com! 🤩 Catch appearances by: ⭐️ New Parade Host, Michael Irvin ⭐️ Julián Gil ⭐️ Danny Trejo ⭐️ Jake Ferguson of the Dallas Cowboys ⭐️JohnJay and Rich from iHeart Radio! ⭐️ Hanna & Haley Cavinder ⭐️ Raul Brindis ⭐️ Carlos Ruiz ⭐️ And your favorite influencers lighting up the route! #McAllenHolidayParade #SouthPoleofTexas #christmasacrossamerica

🎄✨ The countdown is ON! We are just 5 DAYS away from the McAllen Holiday Parade presented by H-E-B & powered by Bert Ogden! Get ready for the brightest parade in Texas, with illuminated floats, giant spinning balloons, award-winning bands, and holiday magic your whole family! 🎅🌟 Mark your calendars, tag your parade crew, and get excited! 🎉🎁 🎟️ Get your tickets now at mcallenholidaparade.com! 🤩 Catch appearances by: ⭐️ New Parade Host, Michael Irvin ⭐️ Julián Gil ⭐️ Danny Trejo ⭐️ Jake Ferguson of the Dallas Cowboys ⭐️JohnJay and Rich from iHeart Radio! ⭐️ Hanna & Haley Cavinder ⭐️ Raul Brindis ⭐️ Carlos Ruiz ⭐️ And your favorite influencers lighting up the route! #McAllenHolidayParade #SouthPoleofTexas #christmasacrossamerica

Get ready to bring home some holiday magic with Build-A-Bear Workshop! ❤️🐻✨

The perfect mix of flavor, mood, and magic. 🌙 📍 5001 N 10th St, McAllen, TX 78504 #ElDivino #ElDivinoMcAllen #McAllenNights #RGVFoodScene #FineDining #CocktailHour #VibeCheck

The perfect mix of flavor, mood, and magic. 🌙 📍 5001 N 10th St, McAllen, TX 78504 #ElDivino #ElDivinoMcAllen #McAllenNights #RGVFoodScene #FineDining #CocktailHour #VibeCheck

‘Tis the season for sweet treats! 🎄✨ Come try our holiday cookies🍪 white chocolate peppermint, gingerbread gatitos, and gooey crunchy s’mores deliciousness! Our seasonal treats are officially here, and they’re as cozy as they sound 🤤💜

A beautiful night of holiday magic begins at South Pole Illuminated Festival. Opening Night starts at 6 PM with free admission before 7 PM. ES: Una noche llena de magia navideña comienza en South Pole Illuminated Festival. La Noche de Apertura inicia a las 6 PM con entrada gratis antes de las 7 PM.

Today, we’re feeling a little extra grateful. Looking back at last year’s Tree Lighting reminds us how much joy this community brings to the season. Families gathered, fireworks lit up the sky, and the holiday magic began right here. Tomorrow, it all returns. Join us as we light the tallest digital tree in America and begin another season of wonder at South Pole Illuminated Festival. Tickets: bit.ly/SPIFtix ES: Hoy sentimos un agradecimiento especial. Al recordar el Encendido del Árbol del año pasado, nos llena de alegría ver cómo nuestra comunidad hace que esta temporada brille aún más. Familias reunidas, fuegos artificiales y la magia navideña iniciando aquí mismo. Mañana regresará todo. Acompáñanos al Encendido del Árbol Digital más alto de Estados Unidos y vivamos juntos otra temporada llena de magia en South Pole Illuminated Festival. Boletos: bit.ly/SPIFtix #SouthPoleofTexas #HEBHelpingHere

The magic begins this Friday. Join us for Opening Night with: • Lighting of the tallest digital tree in America • The dazzling Driscoll Electric Parade • Holiday Fireworks Extravaganza • Brand-new giant lanterns for 2025 Free admission for everyone who enters before 6 PM on Friday, November 28. Season tickets: bit.ly/SPIFtix ESPAÑOL La magia comienza este viernes. Acompáñanos a la Noche de Apertura con: • El encendido del árbol digital más alto de EE.UU. • El deslumbrante Driscoll Electric Parade • Espectáculo de fuegos artificiales • Nuevas linternas gigantes para 2025 Entrada gratis para quienes ingresen antes de las 6 PM este viernes 28 de noviembre. Boletos de temporada: bit.ly/SPIFtix #SouthPoleofTexas

The lights return to the district this Friday. Celebrate Opening Night with music, fireworks, and holiday magic for the whole family. Free admission before 6 PM on Nov 28. ES: Las luces regresan al distrito este viernes. Celebra la Noche de Apertura con música, fuegos artificiales y magia navideña para toda la familia. Entrada gratis antes de las 6 PM

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Patience. Precision. Pure coffee magic. ☕ ✨ Every pour over at COMMONSPACE is brewed slow, so you can sip fast and start your orbit right. 🚀

Patience. Precision. Pure coffee magic. ☕ ✨ Every pour over at COMMONSPACE is brewed slow, so you can sip fast and start your orbit right. 🚀

Life is good when you have cheese, grapes, and a little bit of charcuterie magic! 🧀🍇✨ #birdie #bistro #rgv #texas #charcuterie #mcallen #lunch #brunch

Life is good when you have cheese, grapes, and a little bit of charcuterie magic! 🧀🍇✨ #birdie #bistro #rgv #texas #charcuterie #mcallen #lunch #brunch

Bring the magic of the season to life as your little ones write and send their very own letter to Santa! 🎄🎅 Drop your wish list in Santa’s special mailbox, and enjoy a festive moment filled with holiday cheer. ❤️💌 Don’t forget to snap a pic and share the joy! Register today: mcallenparks.net

🎄✨ Don’t forget to support our Senior Living Programs! ✨🎄 Reserve your chair seating for the McAllen Holiday Parade and enjoy the magic of the season, all while giving back to our beloved seniors. ❤️ 🪑 CHAIR SEATING ON SALE NOW 🎁 ALL SALES BENEFIT SENIOR CITIZEN PROGRAMS Secure your spot today: WWW.MCALLENHOLIDAYPARADE.COM

Get ready for some holiday magic!✨Join us for Letters with Santa at Lark Community Center! We're making this Christmas and unforgettable one with: ✍️A chance to send you special letter to the North Pole 🎄A festive photo opportunity with Santa himself! 🍪Delicious holiday snacks to enjoy. It's the perfect, fun-filled family event to kick off the season! 🎅🎄🦌

We are proud to honor McAllen Parks & Recreation as the first-ever recipients of the McAllen Shines Champion Award! 🎉✨ Their exceptional work on Camp McAllen—from beautiful trails to kayak docks and peaceful fishing spots—has created a space our entire community can enjoy and be proud of. 💚 Celebrate with us! Visit mcallenparks.net for a free rentals coupon and experience the magic of Camp McAllen for yourself. #mcallen #exploremcallen #McAllenParks

We are proud to honor McAllen Parks & Recreation as the first-ever recipients of the McAllen Shines Champion Award! 🎉✨ Their exceptional work on Camp McAllen—from beautiful trails to kayak docks and peaceful fishing spots—has created a space our entire community can enjoy and be proud of. 💚 Celebrate with us! Visit mcallenparks.net for a free rentals coupon and experience the magic of Camp McAllen for yourself. #mcallen #exploremcallen #McAllenParks

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Santa has been on a journey down to the South Pole of Texas. In Eugene, Oregon, he ran into a big surprise… 👣👀 That’s right… Bigfoot is real, and he’s just as excited as we are for the 2025 McAllen Holiday Parade presented by H-E-B & powered by Bert Ogden! 🎈✨ Can you believe there are only 17 days from the BIGGEST holiday event in Texas?? From coast to coast, Santa is spreading the magic of Christmas Across America and McAllen is the final stop. Don’t miss it! 🎟️ Get your tickets NOW at mcallenholidayparade.com #McAllenHolidayParade #SouthPoleofTexas #christmasacrossamerica

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Santa has been on a journey down to the South Pole of Texas. In Eugene, Oregon, he ran into a big surprise… 👣👀 That’s right… Bigfoot is real, and he’s just as excited as we are for the 2025 McAllen Holiday Parade presented by H-E-B & powered by Bert Ogden! 🎈✨ Can you believe there are only 17 days from the BIGGEST holiday event in Texas?? From coast to coast, Santa is spreading the magic of Christmas Across America and McAllen is the final stop. Don’t miss it! 🎟️ Get your tickets NOW at mcallenholidayparade.com #McAllenHolidayParade #SouthPoleofTexas #christmasacrossamerica

Santa has been on a journey down to the South Pole of Texas. In Eugene, Oregon, he ran into a big surprise… 👣👀 That’s right… Bigfoot is real, and he’s just as excited as we are for the 2025 McAllen Holiday Parade! 🎈✨ Can you believe there are only 17 days from the BIGGEST holiday event in Texas?? From coast to coast, Santa is spreading the magic of Christmas Across America and McAllen is the final stop. Don’t miss it! 🎟️ Get your tickets NOW at mcallenholidayparade.com #McAllenHolidayParade #SouthPoleofTexas #christmasacrossamerica

Santa has been on a journey down to the South Pole of Texas. In Eugene, Oregon, he ran into a big surprise… 👣👀 That’s right… Bigfoot is real, and he’s just as excited as we are for the 2025 McAllen Holiday Parade! 🎈✨ Can you believe there are only 17 days from the BIGGEST holiday event in Texas?? From coast to coast, Santa is spreading the magic of Christmas Across America and McAllen is the final stop. Don’t miss it! 🎟️ Get your tickets NOW at mcallenholidayparade.com #McAllenHolidayParade #SouthPoleofTexas #christmasacrossamerica

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That’s right… Bigfoot is real 🙌🏽 🤩 , and he’s just as excited as we are for the 2025 McAllen Holiday Parade 🎄 presented by H-E-B and powered by Bert Ogden! 🎈✨ Can you believe there are only 17 days from the BIGGEST holiday event in Texas?? From coast to coast, Santa is spreading the magic of Christmas Across America and McAllen is the final stop. Don’t miss it! 🎟️ Get your tickets NOW at mcallenholidayparade.com #McAllenHolidayParade #SouthPoleofTexas #christmasacrossamerica

Wrap up some holiday magic with a Mama Mia gift card — perfect for pizza lovers, pasta fans, and everyone in between. #mamamiapizzeria #mcallentx #rgvfood #rgvfoodie #exploremcallen

Wrap up some holiday magic with a Mama Mia gift card — perfect for pizza lovers, pasta fans, and everyone in between. #mamamiapizzeria #mcallentx #rgvfood #rgvfoodie #exploremcallen

Mercado District

Looking for the perfect gifts for your loved ones in the RGV? 🎁 At Mercado McAllen, we have everything you need to complete your holiday shopping list — all in one place! ✨ Nothing brightens her day like beautiful jewelry from @baalcojewelry and gorgeous fresh flowers from @julia.sflowerbar 💎🌹 Make your significant other feel extra special this holiday season. Your one-stop RGV shopping destination is Mercado — local, unique, and full of holiday magic. ✨🛍️ #holidays #Christmas #spongebob #barbie #mcallen #tx #rgv #holidayshopping

✨🎅 Letters with Santa at Lark Community Center! 🎅✨ Kick off the holiday magic with us! Bring your wish lists and warm hearts as participants write their letters to Santa, enjoy delicious cookies & festive drinks, snap a photo with the big guy himself, and drop off their letters in Santa’s special mailbox. 🎁❤️ 📬🍪🎄 A cozy, joy-filled holiday moment you won’t want to miss! Register today: mcallenparks.net

💥💥💥Remaining Spots💥💥💥 Atlanta Hawks - $18 Denver Nuggets - $23 Memphis Grizzlies - $19 Milwaukee Bucks - Miami Heat - $18 Portland Trail Blazers - $16 Sacramento Kings-Toronto Raptors - $27 🏀 PYTBK 187: 4 Box Pick Your Team Sign Up 💥 PYT Break # 21 - Pricing in the comments 💥 2-3 Total Hits! Looking for pink pulsars /42, Gold Discos /10, Green Discos /5, and Black Disco 1/1s!! Variation Short Prints, and top star autographs and relics! * Breaks when filled Break details: 1x: 2024-2025 Panini Optic Fast Break Box 2x: 2025-2026 Topps BK Mega Box 1x: 2020-2021 Panini Prizm BK Retail Box 💵 Payment 💵 PayPal: hobbiesandheroes@gmail.com Venmo: @Hobbiesandheroes Zelle: Battant@aol.com Please let us know if you are interested in picking up a spot, thank you for supporting Hobbies and Heroes breaks! ——————————— Atlanta Hawks - $18 Boston Celtics - $17 - Jevon Di. Hornets - Nets - $21 Vance Jackson Bulls - Cavaliers - $35 Joseph Allen Diehl 💵 Dallas Mavericks - $45 Mike Hernandez Denver Nuggets - $23 Detroit Pistons - $23 Pedro D Gerilla GS Warriors - LA Clippers - $36 Isreal Garza Houston Rockets - $37 Edwin Benologa Pacers - Wizards - $27 Edwin Benologa Los Angeles Lakers - $70 Ismael Garza Memphis Grizzlies - $19 Milwaukee Bucks - Miami Heat - $18 Timberwolves - $30 - Jose Gonzalez New York Knicks - $16 - Jose Gonzalez Oklahoma City Thunder - $21 - Alex Bravo III Magic-Pelicans - $21 Rocky Carr Philadelphia 76ers - $42 - Steven Borges Utah Jazz - $13 - Jevon Di. Phoenix Suns - $14 Pedro D Gerilla Portland Trail Blazers - $16 Sacramento Kings-Toronto Raptors - $27 San Antonio Spurs - $95 Jose Maldonado

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Where Art, Music & Sustainability Collide! Thank you, H-E-B for championing Recycling Day across Texas and here in McAllen at REFEST! As we rewind the art, music and magic of REFEST, enjoy the photos and carry forward the 7R’s: reforest, rethink, reduce, reuse, recycle, repurpose and reciprocity.

Where Art, Music & Sustainability Collide! Thank you, H-E-B for championing Recycling Day across Texas and here in McAllen at REFEST! As we rewind the art, music and magic of REFEST, enjoy the photos and carry forward the 7R’s: reforest, rethink, reduce, reuse, recycle, repurpose and reciprocity.

Together we build magic! 🪄 ✨ Thank you to all the City of McAllen employees that helped build the Tallest Digital Christmas Tree in America! 🎄🇺🇸 📅 Lighting of the Christmas Tree presented by H-E-B Helping Here will be Friday, November 28th

🎄✨ The South Pole Illuminated Festival is back — bigger, brighter & full of holiday magic! ✨🎅 📅 Nov. 28 – Dec. 28, 2025 🎇 Official Tree Lighting: Friday, Nov. 28 🎟️ https://bit.ly/Southpolefest 🕐 Hours: Wed–Thu–Sun: 5:30–9:30PM Fri–Sat: 5:30–10:30PM 💰 Admission: Kids under 6 — FREE Wed, Thu & Sun → Adults $15 | Kids (7–12) $10 Fri & Sat → Adults $18 | Kids $10 ⸻ ✨ Don’t miss: ⛸️ NEW! “H-E-B on Ice: A South Pole Holiday Experience” — a REAL ICE skating rink indoors, surrounded by dazzling McAllen Holiday Parade floats! 🐑 Holiday Petting Zoo 🎡 Giant Ferris Wheel — Sponsored by Sames Lincoln McAllen 🎠 Merry-Go-Round & Rollercoaster 🎅 Photos with Santa in his festive village 🚗 Driscoll Electric Parade → Fri–Sun @ 8:30PM 🍫 Cocoa, s’mores, treats & eats at the South Pole Food Court 🛍️ Artisan Vendor Market 🎬 Nightly Holiday Movies: Elf, Christmas with the Kranks, The Nightmare Before Christmas 🎆 Weekend Fireworks — presented by McAllen International Airport 🌟 All-new handcrafted lanterns by Magical Winter Lights ⸻ Thank you to our amazing sponsors: H-E-B Helping Here, Driscoll Children’s Hospital Rio Grande Valley, Driscoll Health Plan, Sames Lincoln McAllen, Lone Star National Bank, McAllen International Airport, Reliant, Metro McAllen #SouthPoleOfTexas #McAllenShines #HEBHelpingHere #DriscollElectricParade #HeartOfTexasHolidays #FamilyFun #FestivalOfLights #McAllenEvents #SouthTexasHolidays

Hoops + cold beer = Sunday vibes. Spurs/Kings @ 3PM • Magic/Rockets @ 6PM. Wings, tacos, drinks & good times. 🏀✨

🎄✨ The South Pole Illuminated Festival is back — bigger, brighter & full of holiday magic! ✨🎅 📅 Nov. 28 – Dec. 28, 2025 🎇 Official Tree Lighting: Friday, Nov. 28 🎟️ https://bit.ly/Southpolefest 🕐 Hours: Wed–Thu–Sun: 5:30–9:30PM Fri–Sat: 5:30–10:30PM 💰 Admission: Kids under 6 — FREE Wed, Thu & Sun → Adults $15 | Kids (7–12) $10 Fri & Sat → Adults $18 | Kids $10 ⸻ ✨ Don’t miss: ⛸️ NEW! “H-E-B on Ice: A South Pole Holiday Experience” — a REAL ICE skating rink indoors, surrounded by dazzling McAllen Holiday Parade floats! 🐑 Holiday Petting Zoo 🎡 Giant Ferris Wheel — Sponsored by Sames Lincoln McAllen 🎠 Merry-Go-Round & Rollercoaster 🎅 Photos with Santa in his festive village 🚗 Driscoll Electric Parade → Fri–Sun @ 8:30PM 🍫 Cocoa, s’mores, treats & eats at the South Pole Food Court 🛍️ Artisan Vendor Market 🎬 Nightly Holiday Movies: Elf, Christmas with the Kranks, The Nightmare Before Christmas 🎆 Weekend Fireworks — presented by McAllen International Airport 🌟 All-new handcrafted lanterns by Magical Winter Lights ⸻ ❤️Thank you to our amazing sponsors: H-E-B Helping Here, Driscoll Children’s Hospital Rio Grande Valley, Driscoll Health Plan, Sames Lincoln McAllen, Lone Star National Bank, McAllen International Airport, Reliant, Metro McAllen #SouthPoleOfTexas #McAllenShines #HEBHelpingHere #DriscollElectricParade #HeartOfTexasHolidays #FamilyFun #FestivalOfLights #McAllenEvents #SouthTexasHolidays

Experience the magic of Kot Pot. You’ve seen the videos and the tik toks treat yourself and your loved ones to something new. You will fall in love

CC's Sweets

🗣️ cake lovers!! it’s time to shine a spotlight on something epic! ✨ Day 345 of me making cake slabs a thing (because who needs FETCH when we have this kind of magic?). 😉 Carrot Cake Baklava. Think layers of carrot cake with crispy phyllo, honey, candied pistachios, and a swirl of Swiss meringue buttercream on top. And yes, it’s as dreamy as it sounds. 🥕✨ Lemon Coconut slab: coconut cake meets lemon curd, topped with a bruléed lemon slice and a crunchy coconut piece that’s pure perfection. 🍋🥥 I used “Keep Goin’” by @takeaslynn as the audio because we’re on a mission to inspire and make these slabs go viral. So if you believe in cake magic, share this post and come snag a slice before they disappear. Let’s make cake slab history together! 💃🍰

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🗣️ cake lovers!! it’s time to shine a spotlight on something epic! ✨ Day 345 of me making cake slabs a thing (because who needs FETCH when we have this kind of magic?). 😉 Carrot Cake Baklava. Think layers of carrot cake with crispy phyllo, honey, candied pistachios, and a swirl of Swiss meringue buttercream on top. And yes, it’s as dreamy as it sounds. 🥕✨ Lemon Coconut slab: coconut cake meets lemon curd, topped with a bruléed lemon slice and a crunchy coconut piece that’s pure perfection. 🍋🥥 I used “Keep Goin’” by takeaslynn as the audio because we’re on a mission to inspire and make these slabs go viral. So if you believe in cake magic, share this post and come snag a slice before they disappear. Let’s make cake slab history together! 💃🍰

CC's Sweets

Who says miracles don’t happen? 🎉 Today’s the day my amazing bestie at @shop112 is opening her new doors! 🥳 After a little adventure with permits (and a sprinkle of magic), she got her certificate just in time. So we’re celebrating with pastries, coffee, and lots of love. ☕️💕 Join the grand opening fun at her new spot today!! @shop112 doors open at 1:00 PM sharp! Let’s show her some big CC’s Sweets love and make her first day unforgettable. 🥂✨

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Who says miracles don’t happen? 🎉 Today’s the day my amazing bestie at shop112 is opening her new doors! 🥳 After a little adventure with permits (and a sprinkle of magic), she got her certificate just in time. So we’re celebrating with pastries, coffee, and lots of love. ☕️💕 Join the grand opening fun at her new spot today!! shop112 doors open at 1:00 PM sharp! Let’s show her some big CC’s Sweets love and make her first day unforgettable. 🥂✨

CC's Sweets

Who says miracles don’t happen? 🎉 Today’s the day my amazing bestie at @shop112 is opening her new doors! 🥳 After a little adventure with permits (and a sprinkle of magic), she got her certificate just in time. So we’re celebrating with pastries, coffee, and lots of love. ☕️💕 Join the grand opening fun at her new spot today!! @shop112 doors open at 1:00 PM sharp! Let’s show her some big CC’s Sweets love and make her first day unforgettable. 🥂✨

Amazing Spider-Man #1! Magic the Gathering card variant that was exclusive only to Magic Con Atlanta! Now up on our Wall of Keys! 🕸️

Amazing Spider-Man #1! Magic the Gathering card variant that was exclusive only to Magic Con Atlanta! Now up on our Wall of Keys! 🕸️

🎵 Musical SUNDAY at the IMAS 🎵 Masquerades, Marriage, and Mischief presented by the UTRGV Opera Theater https://theimasonline.org/utrgv-concert-series/ Mozart - Don Giovanni - The Magic Flute - The Marriage of Figaro - The Merry Widow - Franz Lehar Featuring collaborative pianist, Dr. Migeun Chung Performances by Melodee Rodriguez, Felix Lopez Caleb Franks, Gemma Moreno, Michael Banda, Adam Garcia, Caleb Franks, Marisol Mireles, Eric Robled-Pena, Yazmin Cepeda, and Gael Gonzalez Included with General Admission ($0-9), Free for IMAS Members, Public School Educators, First Responders, Discounts Available

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Thank you, Luis Jaramillo, for bringing "The Witches of El Paso" to the South Texas Book Festival. Your discussion of magic, memory, and family secrets across generations was absolutely spellbinding. 🌙📖 #STBF #AuthorSpotlight