The weekend is here and the magic feels a little stronger at South Pole Illuminated Festival, presented by H-E-B. Families gather under the lights, children smile at every float, and the whole plaza comes alive as the Driscoll Electric Parade moves through the night. ✨ And when the fireworks light up the sky, you can feel the excitement all around. These are the moments we look forward to all year, the ones you share with the people you love. ❤️ Join us this weekend for the parade and fireworks every night. Plan your visit: bit.ly/SPIFtix 🎆 ES: El fin de semana ya llegó y la magia se siente aún más fuerte en South Pole Illuminated Festival, presentado por H-E-B. Las familias se reúnen bajo las luces, los niños sonríen con cada carro alegórico y toda la plaza cobra vida con el Desfile Eléctrico de Driscoll. ✨ Y cuando los fuegos artificiales iluminan el cielo, la emoción se siente en cada rincón. Son momentos que esperamos todo el año, momentos para compartir con quienes más queremos. ❤️ Acompáñanos este fin de semana. Habrá desfile y fuegos artificiales todas las noches. Planea tu visita: bit.ly/SPIFtix 🎆 #SouthPoleOfTexas #DriscollChildrensHospital #DriscollElectricParade

🎄✨ The South Pole Illuminated Festival is back — bigger, brighter & full of holiday magic! ✨🎅 📅 Nov. 28 – Dec. 28, 2025 🎇 Official Tree Lighting: Friday, Nov. 28 🎟️ https://bit.ly/Southpolefest 🕐 Hours: Wed–Thu–Sun: 5:30–9:30PM Fri–Sat: 5:30–10:30PM 💰 Admission: Kids under 6 — FREE Wed, Thu & Sun → Adults $15 | Kids (7–12) $10 Fri & Sat → Adults $18 | Kids $10 ⸻ ✨ Don’t miss: ⛸️ NEW! “H-E-B on Ice: A South Pole Holiday Experience” — a REAL ICE skating rink indoors, surrounded by dazzling McAllen Holiday Parade floats! 🐑 Holiday Petting Zoo 🎡 Giant Ferris Wheel — Sponsored by Sames Lincoln McAllen 🎠 Merry-Go-Round & Rollercoaster 🎅 Photos with Santa in his festive village 🚗 Driscoll Electric Parade → Fri–Sun @ 8:30PM 🍫 Cocoa, s’mores, treats & eats at the South Pole Food Court 🛍️ Artisan Vendor Market 🎬 Nightly Holiday Movies: Elf, Christmas with the Kranks, The Nightmare Before Christmas 🎆 Weekend Fireworks — presented by McAllen International Airport 🌟 All-new handcrafted lanterns by Magical Winter Lights ⸻ Thank you to our amazing sponsors: H-E-B Helping Here, Driscoll Children’s Hospital Rio Grande Valley, Driscoll Health Plan, Sames Lincoln McAllen, Lone Star National Bank, McAllen International Airport, Reliant, Metro McAllen #SouthPoleOfTexas #McAllenShines #HEBHelpingHere #DriscollElectricParade #HeartOfTexasHolidays #FamilyFun #FestivalOfLights #McAllenEvents #SouthTexasHolidays

McAllen Convention Center

✨🎄 The South Pole of Texas is BACK! 🎅❄️ Real ICE skating ⛸️, the Sames Lincoln Ferris Wheel 🎡, Santa photos 📸, fireworks 🎆, carnival rides 🎠, petting zoo 🐑, holiday movies 🎬 & millions of lights ✨… all in one magical place! Admission: Kids under 6 — FREE! Wed, Thu & Sun → $15 Adults | $10 Kids (7–12) Fri & Sat → $18 Adults | $10 Kids 🎟️ https://bit.ly/Southpolefest Join us Nov 28 – Dec 28 for the Heart of Texas Holidays at the McAllen Convention Center District! ❤️🌟 #SouthPoleOfTexas #McAllenShines #HolidayMagic #HEBHelpingHere #DriscollElectricParade #ChristmasInTexas #FestivalOfLights 🎄✨

🎄✨ The South Pole Illuminated Festival is back — bigger, brighter & full of holiday magic! ✨🎅 📅 Nov. 28 – Dec. 28, 2025 🎇 Official Tree Lighting: Friday, Nov. 28 🎟️ https://bit.ly/Southpolefest 🕐 Hours: Wed–Thu–Sun: 5:30–9:30PM Fri–Sat: 5:30–10:30PM 💰 Admission: Kids under 6 — FREE Wed, Thu & Sun → Adults $15 | Kids (7–12) $10 Fri & Sat → Adults $18 | Kids $10 ⸻ ✨ Don’t miss: ⛸️ NEW! “H-E-B on Ice: A South Pole Holiday Experience” — a REAL ICE skating rink indoors, surrounded by dazzling McAllen Holiday Parade floats! 🐑 Holiday Petting Zoo 🎡 Giant Ferris Wheel — Sponsored by Sames Lincoln McAllen 🎠 Merry-Go-Round & Rollercoaster 🎅 Photos with Santa in his festive village 🚗 Driscoll Electric Parade → Fri–Sun @ 8:30PM 🍫 Cocoa, s’mores, treats & eats at the South Pole Food Court 🛍️ Artisan Vendor Market 🎬 Nightly Holiday Movies: Elf, Christmas with the Kranks, The Nightmare Before Christmas 🎆 Weekend Fireworks — presented by McAllen International Airport 🌟 All-new handcrafted lanterns by Magical Winter Lights ⸻ ❤️Thank you to our amazing sponsors: H-E-B Helping Here, Driscoll Children’s Hospital Rio Grande Valley, Driscoll Health Plan, Sames Lincoln McAllen, Lone Star National Bank, McAllen International Airport, Reliant, Metro McAllen #SouthPoleOfTexas #McAllenShines #HEBHelpingHere #DriscollElectricParade #HeartOfTexasHolidays #FamilyFun #FestivalOfLights #McAllenEvents #SouthTexasHolidays