Today, we’re feeling a little extra grateful. Looking back at last year’s Tree Lighting reminds us how much joy this community brings to the season. Families gathered, fireworks lit up the sky, and the holiday magic began right here. Tomorrow, it all returns. Join us as we light the tallest digital tree in America and begin another season of wonder at South Pole Illuminated Festival. Tickets: bit.ly/SPIFtix ES: Hoy sentimos un agradecimiento especial. Al recordar el Encendido del Árbol del año pasado, nos llena de alegría ver cómo nuestra comunidad hace que esta temporada brille aún más. Familias reunidas, fuegos artificiales y la magia navideña iniciando aquí mismo. Mañana regresará todo. Acompáñanos al Encendido del Árbol Digital más alto de Estados Unidos y vivamos juntos otra temporada llena de magia en South Pole Illuminated Festival. Boletos: bit.ly/SPIFtix #SouthPoleofTexas #HEBHelpingHere

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We gave out over 2,000 books during South Texas Book Festival events — all made possible through the generous support of heb! Each book found a new home with a young reader excited to start their next story. 📚💛 #STBF #HEBHelpingHere

🎄✨ The South Pole Illuminated Festival is back — bigger, brighter & full of holiday magic! ✨🎅 📅 Nov. 28 – Dec. 28, 2025 🎇 Official Tree Lighting: Friday, Nov. 28 🎟️ https://bit.ly/Southpolefest 🕐 Hours: Wed–Thu–Sun: 5:30–9:30PM Fri–Sat: 5:30–10:30PM 💰 Admission: Kids under 6 — FREE Wed, Thu & Sun → Adults $15 | Kids (7–12) $10 Fri & Sat → Adults $18 | Kids $10 ⸻ ✨ Don’t miss: ⛸️ NEW! “H-E-B on Ice: A South Pole Holiday Experience” — a REAL ICE skating rink indoors, surrounded by dazzling McAllen Holiday Parade floats! 🐑 Holiday Petting Zoo 🎡 Giant Ferris Wheel — Sponsored by Sames Lincoln McAllen 🎠 Merry-Go-Round & Rollercoaster 🎅 Photos with Santa in his festive village 🚗 Driscoll Electric Parade → Fri–Sun @ 8:30PM 🍫 Cocoa, s’mores, treats & eats at the South Pole Food Court 🛍️ Artisan Vendor Market 🎬 Nightly Holiday Movies: Elf, Christmas with the Kranks, The Nightmare Before Christmas 🎆 Weekend Fireworks — presented by McAllen International Airport 🌟 All-new handcrafted lanterns by Magical Winter Lights ⸻ Thank you to our amazing sponsors: H-E-B Helping Here, Driscoll Children’s Hospital Rio Grande Valley, Driscoll Health Plan, Sames Lincoln McAllen, Lone Star National Bank, McAllen International Airport, Reliant, Metro McAllen #SouthPoleOfTexas #McAllenShines #HEBHelpingHere #DriscollElectricParade #HeartOfTexasHolidays #FamilyFun #FestivalOfLights #McAllenEvents #SouthTexasHolidays

McAllen Convention Center

✨🎄 The South Pole of Texas is BACK! 🎅❄️ Real ICE skating ⛸️, the Sames Lincoln Ferris Wheel 🎡, Santa photos 📸, fireworks 🎆, carnival rides 🎠, petting zoo 🐑, holiday movies 🎬 & millions of lights ✨… all in one magical place! Admission: Kids under 6 — FREE! Wed, Thu & Sun → $15 Adults | $10 Kids (7–12) Fri & Sat → $18 Adults | $10 Kids 🎟️ https://bit.ly/Southpolefest Join us Nov 28 – Dec 28 for the Heart of Texas Holidays at the McAllen Convention Center District! ❤️🌟 #SouthPoleOfTexas #McAllenShines #HolidayMagic #HEBHelpingHere #DriscollElectricParade #ChristmasInTexas #FestivalOfLights 🎄✨

🎄✨ The South Pole Illuminated Festival is back — bigger, brighter & full of holiday magic! ✨🎅 📅 Nov. 28 – Dec. 28, 2025 🎇 Official Tree Lighting: Friday, Nov. 28 🎟️ https://bit.ly/Southpolefest 🕐 Hours: Wed–Thu–Sun: 5:30–9:30PM Fri–Sat: 5:30–10:30PM 💰 Admission: Kids under 6 — FREE Wed, Thu & Sun → Adults $15 | Kids (7–12) $10 Fri & Sat → Adults $18 | Kids $10 ⸻ ✨ Don’t miss: ⛸️ NEW! “H-E-B on Ice: A South Pole Holiday Experience” — a REAL ICE skating rink indoors, surrounded by dazzling McAllen Holiday Parade floats! 🐑 Holiday Petting Zoo 🎡 Giant Ferris Wheel — Sponsored by Sames Lincoln McAllen 🎠 Merry-Go-Round & Rollercoaster 🎅 Photos with Santa in his festive village 🚗 Driscoll Electric Parade → Fri–Sun @ 8:30PM 🍫 Cocoa, s’mores, treats & eats at the South Pole Food Court 🛍️ Artisan Vendor Market 🎬 Nightly Holiday Movies: Elf, Christmas with the Kranks, The Nightmare Before Christmas 🎆 Weekend Fireworks — presented by McAllen International Airport 🌟 All-new handcrafted lanterns by Magical Winter Lights ⸻ ❤️Thank you to our amazing sponsors: H-E-B Helping Here, Driscoll Children’s Hospital Rio Grande Valley, Driscoll Health Plan, Sames Lincoln McAllen, Lone Star National Bank, McAllen International Airport, Reliant, Metro McAllen #SouthPoleOfTexas #McAllenShines #HEBHelpingHere #DriscollElectricParade #HeartOfTexasHolidays #FamilyFun #FestivalOfLights #McAllenEvents #SouthTexasHolidays

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You heard it from Nature's Best Scavenger💚🪶Bring a single-use plastic bag or bottle to recycle to get free admission to #refest2025 ! Invite friends and family tomorrow to wear their weird, November 15th from 1-6pm ♻️✨🌈♻️✨🌈 ❤️Tasty local eats and drinks🍷🌮 🧡Jazz groups and performers🎷 💛Community orgs and change makers🍃 💚Inspiring workshops and art installations✍️ 💙Vintage Market 🌈and YOU #HEBHelpingHere #texasrecyclesday #exploremcallen #quintamazatlan

You heard it from Nature’s Best Scavenger🪶♻️- Bring a single-use plastic bag or bottle to recycle to get free admission to #ReFest2025 ! Invite friends and family tomorrow to wear their weird✨ November 15th from 1-6pm ✨♻️🌈✨♻️🌈 💚Tasty local eats and drinks🍷🌮 💙Jazz groups and performers🎷🎙️ 💜Community orgs and change makers 💛Inspiring workshops and art installations ❤️ Vintage Market 🌈and YOU #HEBHelpingHere #texasrecyclesday #exploremcallen #quintamazatlan

We're excited to welcome local jazz artists to #ReFest2025! ✨🎶♻Invite friends and family to enjoy soulful rhythms, good food and drinks in good company. #rgvjazz #exploremcallen #quintamazatlan #HEBHelpingHere #texasrecyclesday 🎙1:00pm - 2:00pm - Sonali with David Friman 🎷 2:00pm - 4:00pm - Bronc Street Groove Collective 🎙 4:00pm - 5:00pm - Night and Day Duo

We're excited to welcome local jazz artists to #ReFest2025! ✨🎶♻Invite friends and family to enjoy soulful rhythms, good food and drinks in good company. #rgvjazz #exploremcallen #quintamazatlan #HEBHelpingHere #texasrecyclesday 🎙1:00pm - 2:00pm - Sonali with David Friman 🎷 2:00pm - 4:00pm - Bronc Street Groove Collective 🎙 4:00pm - 5:00pm - Night and Day Duo

Celebrate Texas Recycle's Day with us at #ReFest2025 and learn all about South Texas's Scavangers with Josue Ayala! #mcallenevents #quintamazatlan #southtexasecology #leanringfromnature #texasrecyclesday #HEBHelpingHere Gallery Presentations to catch on November 15th: 🌳1:30 pm - 2:00pm How to Grow A Tiny Forest In Your City with John Brush 🍄2:30pm - 3:00pm & 3:30pm-4:00pm Our Friend the Fungus with Drew Bennie ♻4:30pm - 5:00pm & 5:30pm to 6:00pm Scavengers of South Texas with Josue Ayala

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Celebrate Texas Recycle's Day with us at #ReFest2025 and learn all about South Texas's Scavangers with Josue Ayala! #mcallenevents #quintamazatlan #southtexasecology #leanringfromnature #texasrecyclesday #HEBHelpingHere Gallery Presentations to catch on November 15th: 🌳1:30 pm - 2:00pm How to Grow A Tiny Forest In Your City with John Brush 🍄2:30pm - 3:00pm & 3:30pm-4:00pm Our Friend the Fungus with Drew Bennie ♻4:30pm - 5:00pm & 5:30pm to 6:00pm Scavengers of South Texas with Josue Ayala

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We're looking forward to delicious roasted brews and unique re-use pieces from kreativegroundscafe, this Saturday November 15th. ♻☕Join us at #ReFest2025 where change takes root, through culinary craft, community and re-thinking consumption. #mcallenevents #texasrecyclesday #HEBHelpingHere #quintamazatlan #supportlocal

We're looking forward to delicious roasted brews and unique re-use pieces from @kreativegroundscafe, this Saturday November 15th. ♻☕Join us at #ReFest2025 where change takes root, through culinary craft, community and re-thinking consumption. #mcallenevents #texasrecyclesday #HEBHelpingHere #quintamazatlan #supportlocal

We're excited to celebrate Texas Recycles Day with heb offering FREE admission to our park when you Re-Think your use of plastic!♻✨ From November 13th - 15th bring a plastic bottle or single-use plastic bag to recycle with us and enjoy weekly programming or a walk on the trails, FREE! Programs FREE when you recycle with us include: ♻ Thursday Night Live: Growing Community and Restoring Landscapes with Mylen Arias with americanforests - 11/14 - 6:00pm - 7:00pm ♻#ReFest2025 - 11/15 - 1:00pm -6:00pm #texasrecyclesday #HEBHelpingHere #FindYourPark #heb

We're excited to celebrate Texas Recycles Day with H-E-B offering FREE admission to our park when you Re-Think your use of plastic!♻✨ From November 13th - 15th bring a plastic bottle or single-use plastic bag to recycle with us and enjoy weekly programming or a walk on the trails, FREE! Programs FREE when you recycle with us include: ♻ Thursday Night Live: Growing Community and Restoring Landscapes with Mylen Arias with @americanforests - 11/14 - 6:00pm - 7:00pm ♻#ReFest2025 - 11/15 - 1:00pm -6:00pm #texasrecyclesday #HEBHelpingHere #FindYourPark #heb #quintamazatlan

This Saturday, you're invited to get creative with re-purposed materials with the guidance of local artists from hinovationsartgallery , cactusvalleyart and papercaperco! Explore what you can do with less, at #ReFest2025 ♻✨🖌 #HEBHelpingHere #quintamazatlan #mcallenevents #FindYourPark #wherechangetakesroot

This Saturday, you're invited to get creative with re-purposed materials with the guidance of local artists from @hinovationsartgallery , @cactusvalleyart and @papercaperco! Explore what you can do with less, at #ReFest2025 ♻✨🖌 #HEBHelpingHere #quintamazatlan #mcallenevents #FindYourPark #wherechangetakesroot

Action towards positive change begins with YOU and the stories you share. You won't want to miss inspiring workshops and special presentations rooted in reciprocity with our rich local environment. #HEBHelpingHere #refest2025 #mcallenevents #quintamazatlan #UnfoldedPoetryProject We'll see you at ReFest! Discovery Center: 📝1:30p-2:30p - Petals and Prose with Unfolded Poetry Project💐 ✨3:30p - 5:30p - Art Workshop: Re-imagining Our Border Story with Ruido Studios Main House: Art Gallery 🌳1:30p-2p - How to Grow a Tiny Forest in Your City – with John Brush 🍄2:30p-3p - Our Friend the Fungus with Drew Bennie 🍄3:30p-4p - Our Friend the Fungus with Drew Bennie ♻4:30p-5p - Scavengers of South Texas with Josue Ayala ♻5:30p-6p - Scavengers of South Texas with Josue Ayala

REFEST: officially Best in Texas! Catch the award-winning educational & fun festival on Nov. 15 — REFEST 2025. Family, learning, and good times ahead!🍃♻ #refest2025 #FindYourPark #HEBHelpingHere #texasrecyesday

Calling all Scouts to participate at ReFest for fun learning opportunities in celebration of Texas Recycles Day, November 15! ♻️#genSTEMgirls #mcallenevents #quintamazatlan #stewardhip #Scouting #BSA #GirlScouts #naturebasedlearning #HEBHelpingHere #refest2025